The Exploding, Intriguing Opportunity of Mobile Worker Apps

MOUNTAIN VIEW, Calif., Sept. 25, 2014 /PRNewswire/ --

The mobile enterprise applications market continues to grow and deepen in North America. Customer expectations are evolving in tandem as businesses grapple with the what, how and when of deploying mobile worker software solutions. Frost & Sullivan will investigate the preferences and plans revealed in our annual survey of mobile and wireless decision makers.

Attend this webinar to discover:

• Learn which apps are hot and which are not
• Understand the real pros and cons of implementing mobile worker apps – from the customers' perspective
• Identify today's favorite mobility partners and how they're chosen
• See the differences in plans and attitudes between smaller and larger businesses
• Hear preferences regarding today's latest issues – including evolving tastes around mobile devices, EMM platforms, the cloud vs. on-premise, and custom vs. prepackaged apps

The briefing will discuss direct customer feedback regarding mobile software applications for today's employees. This briefing will benefit those businesses wrestling with how best to implement mobile worker apps, along with the application developers, corporate software vendors, mobile device manufacturers, wireless carriers, and systems integrators that are creating this dynamic ecosystem.

Supporting Quote

"While the interest in mobile software applications for employees (B2E) just keeps increasing, this market can present a shifting set of challenges to the app creators, their channels, and customers big and small, " said Frost & Sullivan Mobile & Wireless Communications Principal Analyst Jeanine Sterling. "For example, business impacts are evolving, an interesting coalition of departments participates in the app purchase decision, and developments in both mobile devices and apps continue to be inevitably intertwined."

Registration

• To attend the briefing, you can register by visiting: http://bit.ly/1uVCm7D
• For further information email clarissa.castaneda@frost.com your full name, job title, company name, company telephone number, company email address and website, city, state and country.
• Receive a recorded version of the briefing anytime by submitting the aforementioned contact details.

Supporting Resources

• For more information about Frost & Sullivan's Mobile & Wireless Communications Research Practice, please visit: http://ww2.frost.com/research/industry/information-communications-technologies/mobile-wireless-communications/

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Contact:
Clarissa Castaneda
Frost & Sullivan
+1.210.477.8481
clarissa.castaneda@frost.com