BARCELONA, Spain, Feb. 13 /Xinhua-PRNewswire/ -- Vantrix, the leading solution provider of mobile media services, announced today that Thumbplay ( http://www.thumbplay.com ), the leading online retailer of mobile entertainment content, has selected Vantrix for its rich media content adaptation requirements. Thumbplay will utilize the Vantrix SPOTxde Server solution to adapt its ringtones and wallpapers to fit any handset, and it is executed in real time for each piece of content that is requested.
Content providers use SPOTxde Server to pre-transcode their rich media files, thereby relieving them of the painstaking manual editing process to hundreds -- if not thousands -- of devices. Back-end processes can be streamlined and greater adoption driven by having raw content downloaded directly by end-users. Moreover, with "on-the-fly" transcoding, a single piece of content can automatically be downloaded and optimized for any requesting device on any network.
"To have been selected by the leading company in yet another sector of the mobile content sector is an achievement we are very proud of," said Manish Jha, CEO of Vantrix. "This is a great testament to the flexibility of our SPOTxde technology and its ability to fulfill the unique requirements of the most demanding mobile content experts."
Thumbplay provides consumers with premium mobile entertainment products and services, including ringtones, wallpapers, games, text alerts and animations. Content can be purchased through both subscription and a la carte options, downloaded over the air directly to the consumer’s handset and billed directly to the consumer’s carrier bill.
"Thumbplay has become the leading provider of mobile entertainment content because of our dedication to providing the best user experience and broad selection of content," said Are Traasdahl, founder and CEO of Thumbplay. "We selected the SPOTxde Server solution because of their proven track record in delivering optimal results."
About Vantrix Corporation
Vantrix is a leading solution provider of mobile media services, enabling the scalable delivery of rich media content, including messaging, advertising, and live video and audio streaming. Deployed by leading content providers and mobile operators worldwide, the award-winning SPOTxde Media Platform optimizes the user experience and maximizes revenue across the widest array of devices Vantrix is based in Montreal, Canada with points of presence in the U.S., Europe, and Asia. The company participates and supports such standards bodies as 3GPP, 3GPP2, and the Open Mobile Alliance (OMA), and has proudly chaired the OMA sub-committee for the Standard Transcoding Interface (STI) since 2004. For more information, visit Vantrix on the Web at http://www.vantrix.com
About Thumbplay
Thumbplay, Inc. is a leading online retailer of mobile entertainment content. The company aggregates, promotes and delivers mobile content directly to members via Thumbplay.com. The site offers ringtones, wallpapers, games and text-based services through a membership-based, community experience. Thumbplay, headquartered in New York, was founded by CEO Are Traasdahl and Executive Vice President, Marketing Evan Schwartz.
