BARCELONA, Spain, Nov. 16, 2015 /PRNewswire/ -- On 19th November at 11.30 CET (16.00 India Time), Openbravo CEO Marco de Vries will be conducting a live webinar on the benefits of mobile-enabled and cloud-ready store solutions with the Head of IT at Decathlon India, Joy Deep Tiwary.
The need to adopt omnichannel strategies is clearly shaping top retailer priorities and technology investments. The results of a survey regarding top store-level hardware spending priorities for 2016 (InnovativeRetailTechnologies) indicate that mobile points of sale (POS) will continue to be a top priority for 2016, together with cloud-based store solutions, due to their agility, scalability and disposability. In this new retail era, the capacity to adapt to and embrace change will determine the success of retailers in the near future.
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Mobile POS are a great tool for omnichannel interactivity in the stores, since they give staff inventory visibility in order to save the sale, provide staff with detailed product information to allow them to give expert face-to-face advice that complements the 24/7 online search, and can provide personalized customer assistance with tools like rich search based on the client's preferences.
At the same time, cloud-based store solutions do not require large investments in IT infrastructure, which makes them the perfect ally for innovation, as they turn it into something feasible from a financial and technical standpoint.
Retailers need to be armed with flexible, cost-effective store solutions in order to respond effectively to season peaks, scaling up and down as demand fluctuates. Mobile and cloud-based store solutions are also ideal for pop-up stores, kiosks, line-boosting or showrooming. They provide a high degree of agility when opening new stores and terminals, and simplify store hardware and software costs, while providing the right information at the right time and place for staff to save the sale and engage with customers. These customers will become loyal over time thanks, among other mechanisms, to expert and trustworthy face-to-face advice enabled with this technology.
These and other benefits of these types of solutions will be discussed in the webinar next week in which Marco de Vries, Openbravo CEO will interview Joy Deep Tiwary to discuss the Decathlon experience and the retail landscape in India for 2016.
