SHANGHAI, March 9 /PRNewswire-Asia/ -- World-renowned lingerie brand Triumph announced in March 2009 the grand launch of 'Zero to Sexy' lingerie collection that features the innovative zero gap centre design. This innovation has boomed a whole new fashion trend in the 2009 intimate apparel style by successfully reducing the gap center to 0mm from the original 12mm which perfectly ports an eye-catching cleavage. The new product line was unveiled in March 2009 at Shanghai Grand Gateway through Triumph's spring and summer new line launch.
(Photo: http://www.prnasia.com/sa/2009/03/09/200903091051.jpg )
As the world leader of lingerie manufacturing, Triumph's current season product line inherits its brand concept of innovation, comfort, fashion and high quality, especially the new line of Zero to Sexy which completely absorbs Triumph's 120-year design nutrition. Zero to Sexy has adopted a color-mix style which combines a new design and fashion essentials, that zooms straight to sexy by using 5 different cups of design on a same bra.
Super model Xiong Dailin, who had an excellent performance in the former popular film "Ye Wen", has been invited to share her feeling of wearing Zero to Sexy lingerie and the tips of choosing lingerie with the audience.
New technology zooms straight to sexy
This new launch has displayed Triumph's breakthrough design -- "Zero to Sexy" lingerie line. The most important is that "Zero to Sexy" product line can create an even greater push-up effect, which rightly matches the low-neckline of the 09 Spring and Summer lingerie trend, and brings women the natural sexy experience. According to sources, this is also the first time for the zero gap center lingerie to appear in mainland.
Diversified style, sexy with fit
Lingerie is a secret weapon for swanking trendy women's charm of fit. How to choose the individualized solution for different busts? How to match the outer with rational lingerie for different occasions? This year the Zero to Sexy line from Triumph has offered a hearty solution for women. Even women with the same bust can experience a variety of cup designs that are charming, lovely, competent, simple, luxury, sexy or elegant, which fit into every woman' wardrobe for every occasion from T-shirt to casual, evening and formal wear.
Specific design -- fashion but more comfortable
Lingerie is not only an ordinary piece of clothing but a mirror of fashion. Likewise, what Triumph has been engaged in is not only the lingerie making technology, but also the unique design. The 09 Spring and Summer "Zero to Sexy" line, by using principles of color-mix and color-conflict esthetics, has given birth to the fashion color for this year's spring and summer.
The most attracting point for "Zero to Sexy" line is the geometrically-designed velvet cushioned shoulder straps for a greater relief of pressure points on the shoulder, and additional side panel support in the cup interior for an added centralized effect and push-up.
At the Grand Gateway launch, Triumph's "Zero to Sexy" line represented its three themed lingerie shows of "Zero to Sexy", "Zero to Fashion" and "Zero to Changing" to deliver the lingerie fashion of 2009 from different perspectives. The innovative zero gap center lingerie not only conveys women's unlimited pursuit of sexy, but also shared Triumph's brand concept. Super model Xiong Dailin from China Hong Kong really appreciated the unique taste of "Zero to Sexy" and said this line is "sexy with comfort". It is said that Xiong Dailin was invited to be the judge of Triumph Inspiration Award China final 2009, for which she has high expectation and said, "The TIA last year attracted ten thousands students from 31 countries to attend and explore in the fashion industry. I am very honored to be the judge of TIA 2009 final. This competition will be the right stage for young students to represent their inspiration and innovation. It is really an exciting creation journey to be with them.
Mr. Lin Yinglu, the chairman of Triumph Inspiration Award 2009, said, "The TIA 2009 is currently open for registration from students, and they are all very excited about this competition. We look forward to seeing their excellent designs, and I hope China will enter the finals in Milan in September."
Background Information
Triumph Insight
The world famous brand -- Triumph, with its trendy design, sophisticated sewing, advanced material, has been favored and welcomed by women in the world. Triumph's special red trademark represents sexy and passion, while the emperor logo of Triumph is not only the indicator of women's charm but also the encouragement of women's confidence with its meaning of "never be defeated". Today, Triumph has three matured brands including the fashion & sexy Triumph, elegant Valisere and young Sloggi through which the customer's demands can be enriched and satisfied.
Triumph, a well-known German brand with 120-year history, today has been grown to be one of the biggest lingerie manufacturer worldwide with headquarter in Zurich Switzerland from a very small lingerie factory in Swabian which located in south Germany, with over 37000 employees and 120 offices globally.
"Best technics" is what Triumph has been engaging in to bring all women the best design with over 200 top designers in 11 countries contributing their inspiration and passion of fashion.
Triumph Brand Story
1886 Gottfried Spiesshofer and Michael Braun established Spiesshofe
Braun OHG in Heubach Germany
1902 TRIUMPH became the trademark
1926 The 1st overseas affiliate opened in Zurich Switzerland and
became the finance headquarters
1930 Triumph became the major European domestic manufacturer on suit
dress
1953 Triumph was renamed Triumph International symbolizing
overseas expansion
1961 Initially adopted flexible rayon and set up swimsuit division.
1973 Hong Kong became the headquarters of the overseas market,
representing huge confidence in Asian market business.
1981 Set up sports service division.
1986 Triumph celebrated its hundred-year anniversary and purchased
French famous lingerie brand-HOM.
1992-1993 Established Yancheng Body Fashion Ltd. and Hainan High Fashion
Lingerie Ltd., China became one of the production base of
global Triumph.
2002 Mode cup was successfully developed and was popular among Asian
women.
2005 One piece patent bra launched in Asia
2007 Deep-V line was simultaneously launched globally
2007 Opening of Triumph Inspiration Award
2008 Successful closure of Triumph Inspiration Award
2008 Triumph V-Fusion line launched
2009 Triumph "Zero to Sexy" new line of spring and summer, zero gap
center lingerie initially landed in China mainland.
2009 Opening of Triumph Inspiration Award
