HONG KONG, Oct. 4, 2012 /PRNewswire/ -- Tsit Wing Coffee International Holdings (the "Group" or "Tsit Wing", stock code SGX: T26) celebrated its 80th anniversary last Friday with. A glamorous cocktail reception was held at the Sheraton Hotel for all staff and long-term business partners to witness this special moment and the Group's successful diversification.
Established in 1932, Tsit Wing started its empire with coffee and tea. It was the first Hong Kong enterprise to introduce freshly-brewed coffee to fast food chains in the 90s. Tsit Wing has been trading on the main board of the Stock Exchange of Singapore since 2001, and has entered into the international capital market since then. The Group has carried out a series of re-engineering measures to its business and operating systems since 2005, and has introduced improved supply chain management systems. The Group's South China Integrated Service Centre was put in full operation in 2011 and has since then serves as the logistics hub covering the entire Southern China region.
Tsit Wing strives to become an international food and beverage service provider. Leveraging on its solid foundation of the extensive sales network, the Group is channeling its focus and resources to research & development of different products, including dairy products, flour products, etc, to provide its customers with a vast range of product selections. Seizing the rapidly growing "Grab and Go" concept in China, Tsit Wing is expanding to the China market under its specialty store, So-In, which offers a whole new fast food experience. The Group is further strengthening the Tsit Wing brand with the launch of its own home-use coffee machine and commercial-use Hong Kong style tea machine.
Mr. Peter Wong, Chairman and Chief Executive Officer of the Group said, "This is Tsit Wing's 8th decade. We are still constantly evolving, hoping to provide the best products and services to our customers. Looking forward, we will continue to realize our motto and vision. We will make every effort to expand our market share and product range, and thus provide an even better experience for our customers."
