Media Processing Chip Supplier Opens New Development, Support Center to Address Dynamic Market Growth In China
BEIJING, May 14 /Xinhua-PRNewswire/ -- Vivace Semiconductor, a leader in digital media processing chips, today announced it has expanded its Beijing operations into a new facility as part of its overall plan to support the dynamic market growth within the China consumer electronics industry. The new facility, which will serve as the company's worldwide headquarters, is located in the IC Design Park (Quantum Silver Plaza). It consists of more than 1,000 square meters that can accommodate 100 staff.
Vivace will house the core of its engineering team in the new complex, with its focus being on implementing the company's proprietary high-performance, low-power architecture for advanced media processing applications. They will be linked via high-speed secure networks to the company's other facilities in Rochester, NY and Beverly, MA (USA). In addition, Vivace's Beijing operations will include a supply chain management team to work closely with the semiconductor manufacturing infrastructure in China, and a customer support function to assist system OEMs and ODMs in leveraging the benefits of the company's product line. Local sales, marketing and business development will also be based in the Beijing facility.
Vivace will offer an applications engineering development lab and a customer reference demonstration center to support the design implementation or customization of applications using Vivace's family of media processors.
"Our strategy is largely based on the opportunity in the Chinese consumer electronics industry and it is critical that we have a strong on-the-ground presence there. By committing to this expansion, we will be able to more quickly integrate into the supply chain and provide direct support to our customers," said Cary Ussery, president and CEO of Vivace, who maintains a full-time office in the new facility and residence in Beijing. "As important, we believe the rapidly developing IC design community in China will be a tremendous asset to us as we bring our first products to market and we are looking forward to expanding our development efforts in Beijing."
Vivace chose the same government-sponsored facility for its expansion in the Beijing IC Design Park (one of 7 State-certified Integrated Circuit Technology Incubators). The IC Design Park is a property of Beijing Municipal Government's investment arm, "Beijing State Property Management Co." It provides tenants with technical support infrastructure, including EDA environment support from world-leading EDA companies such as Cadence, Synopsys, Mentor Graphics and Magma, as well as support for multi-project wafer (MPW) prototype services and IP resources.
"Having Vivace as a resident within one of China's premier IC design parks is a testament to the investment and commitment we have made to developing a world class IC design industry in China," said Weiya Hao, President of Beijing IC Design Park, Co., Ltd. "We welcome the company and their unique model for accelerating technology development. They have shown a great willingness to participate at levels of our IC design infrastructure and we wish them long-term success as a pre-eminent supplier of market-leading technology, as well as making an impact on the growth of Beijing's IC design industry"
About Vivace
Vivace Semiconductor develops high-performance, low-power video processing chips that are optimized for the needs of high-growth consumer market segments. Its chips support a full range of video and audio standards, are based on the company's proprietary ViViD(TM) Media engine and include a complete software suite for media processing and a fully programmable, open platform for additional software integration. Its initial product line is aimed at developers of portable media players and integrated digital display/TV products. The company is based in Beverly, Massachusetts and Beijing, China. More information can be found at http://www.vivacesemi.com .
Vivace and ViViD are trademarks of Vivace Semiconductor, Inc. All other trademarks referenced belong to their respective owners.
