VLOV Announces the Opening of Flagship Store

The newly opened flagship store is located at the 2nd floor of California Plaza, one of the largest retail shopping centers in the city of Xiamen. The store of over 3,000 square feet provides a large selection of men's apparel and related products.

Mr. Richard Wu, CEO and Chairman of VLOV, commented, "We are extremely excited about the opening of our first VLOV flagship store. This store offers a compelling shopping experience and further enhances our fashion-forward brand image."

"The flagship store with its specially designed leisure area embodies the VLOV lifestyle: success and elegance. We anticipate more flagship store openings this year and consider the openings of flagship store one of the major evolutions of VLOV."  

The flagship stores are owned and operated by VLOV's distributors while VLOV performs an integral role in design and building of the flagship stores. VLOV believes the openings of flagship store will further enhance its upscale brand image without creating competition among its distributors.

Photos of the flagship store are available at our website using the following link:

http://www.vlov.net/profiles/investor/fullpage.asp?f=1&BzID=2042&to=cp&Nav=0&LangID=1&s=0&ID=12704

About VLOV, Inc.

VLOV, Inc., a leading lifestyle apparel designer based in China, designs, sources and markets VLOV brand fashion-forward apparel for men ages 18 to 45. As of December 31, 2010, VLOV products were sold through 526 points of sale operated by independent distributors across northern, central and southern China.

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