omniture

Watching the Olympics by Mobile Phone -- Jointly Presented by Lenovo Mobile and Spreadtrum the First Batch of Mobile-TV Equipped TD-SCDMA Handsets

2008-07-31 19:56 2717


BEIJING, July 31 /Xinhua-PRNewswire-FirstCall/ -- Lenovo Mobile Communication Technology Ltd. (“Lenovo Mobile”) and Spreadtrum Communications, Inc. (Nasdaq: SPRD; “Spreadtrum”) jointly presented Lenovo Mobile’s TD900, the new digital mobile-TV equipped TD-SCDMA handsets, to China Mobile. The TD900’s design is based on Spreadtrum’s TD-SCDMA platform and mobile-TV solution. Officials attending the press conference included Mr. Xinsheng Zhang, Deputy Director General, Science and Technology Department, MIIT, Mr. Bo Zhao, Deputy Director General, Electronics and Information Technology Products Department, MIIT, Mr. Xiaojie Wang, Director General, Science and Technology Bureau, the State Administration of Radio Film and Television (“SARFT”), and officials from the Ministry of Science and Technology and from China Mobile.

This batch of mobile-TV equipped TD900 will be distributed to the Beijing Olympics volunteers and staff members. Lenovo Mobile is expected to deliver more TD900 handsets to China Mobile before the Beijing Olympic Games. With the Beijing Olympics approaching, China has become the focus of the world. Currently, China Mobile is increasing its testing of the mobile-TV function while preparing its third round of public bidding for the purchase of TD-SCDMA handsets. Lenovo Mobile and Spreadtrum’s distribution of the first batch of mobile-TV TD900 handsets to China Mobile at the earliest opportunity shows the two parties’ strong joint efforts and determination to serve the Beijing Olympics.

Lenovo Mobile’s TD900 is one of Lenovo Mobile’s “new vision” model series released in July 2008. TD900 is a tablet phone; it supports

TD-SCDMA/GSM dual mode and 3G applications such as video phone, mobile-TV, auto-roaming, auto-switching and high speed download. As the first batch of mobile-TV equipped TD handsets, several radio programs and approximately eight TV channels including CCTV1, CCTV Olympics and CCTV News, are provided free and with good signal reception and smooth video display. The combination of TD-SCDMA and CMMB, both of which are China owned standards, offers a wonderful solution to serve the Beijing Olympic Games.

The TD900 deploys Spreadtrum’s solutions for TD-SCDMA and CMMB standards. As the only wireless baseband solution provider in the industry for the innovative technologies of TD-SCDMA and CMMB, Spreadtrum developed successfully the TD-SCDMA digital mobile-TV application. Spreadtrum’s chip solution offers mobile-TV play, simultaneous transmitting and receiving of communication signals without interference, and a good experience with the TV services of the TD-SCDMA digital mobile.

“It is our pleasure to jointly present with Spreadtrum the TD900, the innovative mobile-TV equipped TD handset, to China Mobile. TD900 is designed to address the needs of the mainstream market and is developed independently and to bring us the latest digital mobile TV experience. Being the national industry leader, Lenovo Mobile will make its best efforts to unite the industry’s strengths and advance the development of China’s 3G technology,” said by Mr. Yan Lv, President and CEO of Lenovo Mobile.

Dr. Ping Wu, President and CEO of Spreadtrum said, “We are pleased that Spreadtrum and Lenovo Mobile were able to jointly deliver the digital

mobile-TV equipped TD-SCDMA handsets to China Mobile. Spreadtrum has pursued independent innovation and has supported China’s self-developed standards for many years. We hope to maintain a strong cooperative relationship with Lenovo Mobile to drive together the next level of development in China’s communications industry.”

According to a recent forecast from China Mobile, the second phase of the TD-SCDMA network infrastructure will be completed by early next year, when all provincial capitals and select cities will have network coverage by then. With the successful kick-off of the third round of public bidding for the purchase of TD-SCDMA handsets by China Mobile and the mobile-TV TD handsets in the market, it is believed that a new “vision” awaits.

About Lenovo Mobile:

Lenovo Mobile Communication Technology Ltd. (hereafter referred to as “Lenovo Mobile”), established in 2002, is a well-known player in the Chinese mobile phone industry that specializes in the R&D, production and marketing of mobile phones. Lenovo Mobile is dedicated to provide “Stylish, Simple Innovative & High Quality” products, value-added service which will satisfy the personalized needs and enhance the joy of mobile communication. Relying on its independent R&D and powerful sales channels, Lenovo Mobile has become a fundamental influence in the Chinese handset industry.

For more information, please visit http://www.lenovomobile.com .

About Spreadtrum:

Spreadtrum Communications, Inc. (Nasdaq: SPRD, “Spreadtrum”) is a fabless semiconductor company that develops baseband and RF processor solutions for the wireless communications market. Spreadtrum combines its semiconductor design expertise with its software development capabilities to deliver highly-integrated baseband processors with multimedia functionality and power management. Spreadtrum offers terminal manufacturers a comprehensive portfolio of highly-integrated baseband processor solutions, as well as multimedia chips, RF chips, protocol software and software application platforms. Spreadtrum has developed its solutions based on an open development platform, enabling its customers to develop customized wireless products that are feature-rich and meet their cost and time-to-market requirements.

For more information, please visit http://www.spreadtrum.com .

About CMMB:

For more information on China Mobile Multimedia Broadcasting, please visit http://www.cmmb.org.cn .

Safe Harbor Statements:

This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements include, without limitation, statements regarding the effectiveness of TD-SCDMA, CMMB and their combination in providing solutions for the Beijing Olympics and the industry, the ability to offer and the industry’s acceptance of mobile-TV services in T900 and the TD-SCDMA handset, the ability of Lenovo Mobile and Spreadtrum to advance China’s 3G, TD-SCDMA and CMMB technologies, and the forecast made by China Mobile on the timing of completion of the second phase of TD network infrastructure and its coverage. These statements are forward-looking in nature and involve risks and uncertainties that may cause actual market trends and the actual results to differ materially from those expressed or implied in these forward-looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, the rate at which the commercial deployment of TD-SCDMA and CMMB technologies will grow, market acceptance of products such as T900 and other TD-SCDMA and CMMB technologies, continuing competitive pressure in the semiconductor industry and the effect of such pressure on prices; unpredictable changes in technology and consumer demand for handsets; the state of and any change in Lenovo Mobile’s and Spreadtrum’s relationships with their major customers; and changes in political, economic, legal and social conditions in China. For additional discussion of these risks and uncertainties and other factors, please consider the information contained in the Company’s filings with the U.S. Securities and Exchange Commission (the “SEC”), including the registration statement on Form F-1 filed on June 26, 2007, as amended, and the annual report on Form 20-F filed on June 30, 2008, especially the sections under “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” and such other documents that the Company may file or furnish with the SEC from time to time, including on Form 6-K. The Company assumes no obligation to update any forward-looking statements, which apply only as of the date of this press release.

For more information, please contact:

William Shi

Tel: +86-10-6270-2988

Email: news@spreadtrum.com

Source: Spreadtrum Communications, Inc.
Related Stocks:
NASDAQ:SPRD
collection