BEIJING, Sept. 9, 2011 /PRNewswire-Asia/ -- As a leading real estate enterprise in China, Evergrande Group has received two honors from two authorities recently. On September 8, China Real Estate Research Association, China Real Estate Association, and China Real Estate Assessment Center jointly released the Research Report on Assessment of Chinese Real Estate Enterprises' Brand Values in 2011, and assessed Evergrande's brand value of 21.018 billion yuan; on September 9, Enterprise Institute of Development Research Center of the State Council, Real Estate Institute of Tsinghua University and China Index Academy jointly released the Report on TOP 10 Chinese Real Estate Enterprises' Brand Values in 2011, and Evergrande's brand value ranks in first place among the TOP 10 Chinese real estate enterprises again. An original report by Sina Leju follows:
In just two days, two research institutes with the most authority and influence in the Chinese real estate field released research reports successively to fully affirm Evergrande's brand value. According to many expert judges who participated in the research, from 4.154 billion yuan in 2009 to 8.016 billion yuan in 2010, and then significantly increasing to 21 billion yuan in 2011, ranking in the first place in TOP 10 again, Evergrande can rapidly complete the triple jump in brand value, sufficient to prove that its brand strength enjoys popular support and is widely recognized by all quarters of society.
As one of the leading real estate enterprises with the largest scale throughout the country, Evergrande achieves the brand breakthrough in such diversified fields as honest tax payment, sports, charity and public welfare through the creation of high-quality products, the exhibition of excellent sales performance and the promotion of development mode, enabling its excellent brand image to enjoy reputation at home and abroad.
According to the Research Report on Assessment, there is significant positive correlation between the brand value and the sales volume. Take Evergrande for example. In the first seven months this year, Evergrande's sales volume exceeded 51 billion yuan in the adverse market, 25 billion yuan higher than that of the same period of that year. In comparison with the same-period growth of Evergrande's sales volume and brand value, it is not difficult to find that when Evergrande's brand value increases 100 million yuan, the same-period sales volume would increase 192 million yuan, 175 million yuan higher than the average level of the industry.
Moreover, according to Evergrande's semi-annual report released at the end of last month, in the first half year, Evergrande's many performance indicators ranked in the first place in China, including the main business income, the net profit, the core business profit, the sales area, the area under construction and the sales volume growth rate, and the total assets of the Company achieved 148.07 billion yuan, with an increase of 86.4% on a year-on-year basis.
