BEIJING, April 17 /Xinhua-PRNewswire/ -- YeePay, a leading provider of innovative e-payment services in China, recently announced a partnership with Bertelsmann Book Club to provide online payment service for its users in China. The new service will supplement Bertelsmann's existing payment system and improve overall customer satisfaction.
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Bertelsmann Book Club is the largest membership-based retailer of books and other media in China, distinguishing itself by premium merchandise, multi-channel marketing and quality service. Bertelsmann sells through three main channels: mail order catalog, website ( http://www.bol.com.cn ) and its nationwide outlets. Previously Bertelsmann's legacy system supported various payment options including postal wires, stored value (gift) cards and co-branded credit cards (with China Merchant Bank only). The new partnership with YeePay aims to provide more diversified payment options to enhance user experience and increase sales. YeePay's new service enables Bertelsmann's customers to pay directly online using any bank cards or credit cards, making payments much more convenient and secure. User experience was Bertelsmann's main criterion when choosing a payment platform, YeePay was selected for its good usability, high security standards, broad coverage of banks and wide adoption by ecommerce websites and online retailers.
"Our collaboration has been smooth and productive," said a representative from Bertelsmann, "We have received very positive feedback from our customers. As a new payment option, online payment meets the needs of our customers for security and convenience, it is well accepted by our Book Club members. This will ultimately help us improve customer loyalty." YeePay also indicated that the two companies are probing into the possibility of providing telephone payment as a new option, which enables users to make payments over the phone using their bank cards. Telephone payment was pioneered by YeePay and can be used for mail order catalog business and call center based transactions.
About Bertelsmann
Bertelsmann AG is one of world's largest international media company with a longstanding heritage and operations deeply rooted in many countries around the world. Bertelsmann Direct Group is one of Bertelsmann AG's main corporate divisions and operates book and music clubs with more than 35 million members and 600 service centers all over the world. Bertelsmann Book Club is the largest membership-based retailer of books and other media in China and has more than 1.5 million members. The Book Club provides premium books, music and other media products and quality service to its members through multiple sales channels including catalog, website and nationwide outlets.
About YeePay
YeePay is a leading e-payment service provider in China, with a mission to provide better e-payment solutions and value-added financial services through technology and innovation. Headquartered in Beijing, China, YeePay also has branch offices in Shanghai, Guangzhou, Chengdu and Hohhot. As the first company in China to provide a single platform integrating both online and offline electronic payments, YeePay's innovative solutions enable consumers and businesses to make and receive payments over the Internet, mobile and telephone securely, conveniently and cost effectively. YeePay has formed strategic partnerships with major banks in China. YeePay's customers include leading internet companies and ecommerce websites as well as many merchants in traditional industries, such as Baidu, TOM Online, Shanda, KingSoft, DangDang, eLong, GoMe Electronics and China Unicom. YeePay was recognized as the "Best Payment Platform" by the China eCommerce Association and one of the "Top 50 Innovators" by the China Internet Society.
For more information about YeePay, please visit http://www.yeepay.com .
