KUALA LUMPUR, Malaysia, Feb. 18, 2014 /PRNewswire/ -- ZALORA, Asia's leading online fashion destination, has expanded its assortment with the addition of international fashion brands Mango, Aldo, American Apparel and New Look. ZALORA, which offers the biggest range of fashion and beauty brands of any e-commerce platform in Southeast Asia, will strengthen its already broad offering with the addition of the new brands.
Essentially bringing the best of the fashion high-street online, ZALORA will make it easier than ever to access these popular and well-loved brands with 1 - 3 day delivery time, free and easy returns within 30 days, and multiple payment methods including cash on delivery.
Mango, who recently named supermodel Daria Werbowy the face of their new campaigns, will lead the pack of new brands. ZALORA's Director of Buying, Phil Rowbottom said, "We are delighted to be adding Mango to the line-up of brands available on ZALORA. We were spoiled for choice when it came to curating a selection from the Spring Summer 2014 line. Our customers can expect to see an on-trend minimalist theme throughout the collection, in a very simple colour palette of grey, black, white, and touches of fuchsia."
Rowbottom added, "Aldo will have their own shop-in-shop on ZALORA with a specialised selection of on-trend fashion footwear and accessories. New Look will bring their stylish and affordable take on key catwalk and celebrity-driven trends and American Apparel's much-loved range of sweatshop-free basics for men and women will complete this round of new brands, with lots more coming soon."
Harry Markl, Managing Director, ZALORA said "This is a new season for ZALORA. With our massive reach of 15 million visits per month, we have clearly positioned ourselves as the leading online fashion destination in Asia and major international brands are increasingly excited to partner with us.
"At the end of the day it is the consumer that decides where they want to shop for fashion and ZALORA is offering an additional choice. Given our impressive reach, we want to work together with our brand partners to further strengthen their brand equity and awareness in a still under-penetrated market like Southeast Asia. In general we believe, it is important that online and offline go hand-in-hand to offer excellent customer experience in Asian fashion retail."
RIVER ISLAND, the popular British brand which was welcomed back to Asia via ZALORA in September 2012, will also be launching their Spring Summer 2014 collection this month. The collection centers around a California beach theme, bringing super-bright tropical accents, candy colours and clashing prints evoking a distinctly '90s feel.
