HONG KONG, July 23 /PRNewswire-Asia/ -- Solely sponsored by Xtep International Holdings Limited ("Xtep" or the "Company", together with its subsidiaries the "Group", stock code: 1368), a leading fashion sportswear enterprise in the PRC, the "2009 Xtep Stars Nationwide Concert Tour" kicked off in Suzhou, Zhejiang Province in China on 19 July and was concluded with great success. The four Xtep brand's image and brand representatives, namely Jolin Tsai, Wilber Pan, Nicholas Tse and Charlene Choi performed on the same stage, a rarely seen performance that captured the attention of every audience at the event. More than 20 popular hit songs were brought on stage. Suzhou is the first stop of the Stars Nationwide Concert Tour. Four more concerts under this tour will be held in Wuhan, Hangzhou, Changsha and Hefei in the coming month.
(Photo: http://www.prnasia.com/sa/2009/07/23/200907231027.html )
Xtep strives to incorporate fashion elements in its brand marketing and promotion through its entertainment-focused marketing strategy and engagement of brand representatives. As the sole title sponsor of these five concerts, Xtep plans to give away tickets to these concerts as compliments to customers who spent over a certain amount on Xtep products. Tickets to the Suzhou concert have all been redeemed a week before the concerts. The responses to the four remaining concerts are also overwhelming.
Xtep's success as a leading fashion sportswear enterprise in the PRC is attributed to its ongoing efforts as well as to the strong support from customers. The Concert Tour serves as a courtesy for Xtep to show its appreciation and gratitude to its long-term customers.
About Xtep International Holdings Limited
Listed on the main board of the Hong Kong Stock Exchange on 3 June 2008, Xtep International is the leading fashion sportswear enterprise in the PRC. The Group principally engaged in the design, development, manufacture and marketing of sportswear and sold under the Xtep brand, Disney Sport brand and the Koling brand. The Group has developed an extensive nationwide distribution network covering 31 provinces, autonomous regions and municipalities in the PRC.
For further information, please contact:
Xtep International Holdings Limited
Ms. Frances Leung
Tel: +852-2152-0813
Email: frances.leung@xtep.com.hk
Fax: +852-2153-0330
Porda International (Finance) PR Group
Ms. Kylie Yeung
Tel: +852-3150-6770
Email: kylie.yeung@pordafinance.com.hk
Ms. Ada Leung
Tel: +852-3150-6732
Email: ada.leung@pordafinance.com.hk
Ms. Liz Yip
Tel: +852-3150-6739
Email: liz.yip@pordafinance.com.hk
Fax: +852-3150-6728
